What social networks support Open Graph Protocol and what advantage is it giving them?

Experience Level: Mid-level
Tags: HTML Open Graph Protocol

Answer

Most of the biggest social networks use the Open Graph Protocol.

  • Facebook
  • LinkedIn
  • Twitter
  • Instagram
  • Pinterest

The reason why the social networks use Open Graph Protocol is that it is giving them the possibility to retrieve structured data from the web pages easily. This way the user experience becomes better as the web site owner has better control over how the content will be displayed on a social network to a user. The social network also has an easy way to retrieve such content.

To sum up:

  • Webmasters can better control the way how the content gets displayed on social networks.
  • Social networks get content that is better optimized so the users engage more with such content.
  • Users get better content that is presented better.
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